Discounter Lidl unveiled the first “Esmara x Influencer” collection at the glasshouse in Berlin in front of some 300 guests from showbiz and social media on Thursday. The four influencers Patrizia Palme, Shanti Joan Tan, Valentina Pahde and Kerstin Motz alias DominoKati presented their 16-piece special collection, which will be available from 15 April at the Lidl online shop.
“With the ‘Esmara x Influencer’ collection, we want to appeal to fashion-conscious customers and inspire them for our fashion pieces. The cooperation with our four influencers of the #LidlStudios was very well received by our guests. Now we look forward to the customer feedback when the summery garments are available in our online shop from 15 April, “commented Jan Bock, Purchasing Manager at Lidl Germany, in a press release on Friday.
Esmara x Influencer: four outfits in the summer look
Each of the four influencers designed an outfit consisting of four pieces of clothing or accessories. The 16-piece collection features a jumpsuit, T-shirt, top, maxi skirt, two denim jackets, a blouse, trousers, jeans, shorts, sneakers, two pairs of mules, and two shoulder bags or a backpack combine. ‘Lemon Look’, ‘Polka Dots’, ‘Maritim’ and ‘Boho Vibes’ were the four themes that Tan, Pahde, Motz and Palme expressed in the collection.
“Shanti’s passion for lemons is no longer a secret to her followers. She has integrated this into her Esmara outfit. With her jumpsuit (made of viscose and spandex) in wrap look and lemon print, she is perfectly styled at midday on a city stroll. The look is rounded off by Shanti’s swim mules in a trendy terry look and by their lemon yellow backpack. Cool combined with her denim jacket (made of cotton and spandex), Shanti’s outfit is perfect, “says Lidl about Shanti Joan Tan’s outfit. The influencer has over a million followers.
“Playful, trendy and yet sporty: Valentina’s look is versatile. Her red Carmen Blouse Models with polka dots and flounces can be skilfully combined with matching shorts (both viscose and elastane) and her super skinny fit jeans (stretch with a high proportion of elastane) with a perfect fit and red highlights. White sneakers with optional red or white laces complete the outfit “, Valentina Pahde’s outfit is described. The actress has 600,000 followers.
“Maritim never goes out of fashion. Kati skilfully combines her navy blue culottes (made of viscose and spandex) with a white-and-blue striped basic shirt with printed cherry and the must-have of the year: the belt pouch. Bright red with golden elements, the bag is the perfect accent for the overall look and can be easily converted into a crossbody bag. For cool evenings Kati has her denim jacket (made of cotton and spandex) with her own slogan ‘Maybe perfect’ at hand, “says Lidl about the outfit of the influencer, the
“Mustard yellow may not be missing in any wardrobe this year. Matching this Patrizia has designed the trend piece maxi skirt (made of viscose and spandex) in this colour and spiced up with white polka dots and flounces. The influencer combines a classic-white, straight-cut strappy top (made of cotton and spandex) with palm trims and her slippers with a light plateau. The style is further loosened up with the lavishly knotted crossbody bag with fringes (made of cotton) in a boho look, “describes the look of the influencer Patrizia Palme, who has 300,000 followers.
“What’s important to us at Lidl is not just the look of the collection. In production and selection, quality is a top priority for Lidl. We rely on high-quality workmanship and pleasant wearing comfort. To do this, we use our comprehensive quality assurance system to monitor all steps along the entire production and supply chain, “explained Bock. The prices of the Esmara x Influencer collection are – as usual from Lidl – in the lower price range and range from 5.99 euros for the straps top up to 17.99 euros for a denim jacket. All garments are available in sizes XS to XXL (34 to 50) or 36 to 41 for shoes.